The Pet Professional Guild promotes the use of positive operant and respondent training methods, both personally and professionally, and holds that all training should be conducted to encourage pets to enjoy the process, which will, in turn, lead them to become more confident and well-adjusted pets. Members of the Pet Professional Guild optimize applied behavior analysis to systematically identify and resolve problem behaviors using the least aversive and intrusive methods, tools and equipment. As a member of The Pet Professional Guild, Tina Marie actively recommends against using any training tools and equipment that has a purpose and/or the intent is to interrupt or redirect behavior using fear, force or pain.